All Transactions
RugsDirect Logo

Winchester Carpet & Rug Co. (d/b/a Rugs Direct)

has been acquired by

L2 Capital Partners Logo

Dinan Capital Advisors acted as exclusive financial advisor to the seller

L2 Capital Partners has acquired RugsDirect

Buyer

L2 Capital Partners

A lower middle market private equity firm that specializes in making equity investments in manufacturing, distribution, service and E-commerce companies.

Seller

RugsDirect

Operates as a leading E-retailer offering one of the nation's largest selections for area rugs and other home décor products.

Industry

Consumer
Technology

Sector

B-to-C Services
Consumer Products

Press Release

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